jack howard

Social media and the Balayage effect

A few years ago, salon colour menus were stuck in a rut, with uninspiring colour descriptions like ‘T-bar’ and ‘half-head highlights’ that don’t speak to the consumer. These techniques were one-size-fits-all colours that didn’t take the individual client into account and which made colour a chore. Meanwhile, social media was taking off and the advent …

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Who said commercial colour was boring?!

Who Said Commercial Colour Was Boring?!  Follow me over two articles where I discuss why it’s anything but boring (check out part 2 here). “When will you decide to take action on all that education you’re consuming? Because the truth is, until you do, please do not expect any changes to occur.” I recently read …

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How to manage colour clients’ expectations

‘How can I manage my clients’ expectations?’ I’m not sure how many times I’ve been asked that question in the last year or so, but it’s no exaggeration to say it’s the key topic that comes up every time I teach a class. No matter what level the balayage course  is or where it is …

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